App Store Official Apple Support

Core ML works with the Neural Engine hardware in most Apple devices — including future Mac computers with Apple Silicon — to significantly accelerate common machine learning tasks. Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card.

This promotional AppleCare+ Education Pricing is applicable only to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and is not applicable to any recurring payment AppleCare+ policies.
Discover events on the Today, Games, and Apps tabs on the App Store.
And find it all in your music library on all your devices.
You can join Apple Music and stream — or download and play offline — millions of songs, ad‑free.
Get personalised access to solutions for your Apple products.

From the largest platform for augmented reality to advanced machine learning to whatever comes next. Developers use the power of our world‑class technologies to create groundbreaking apps. These technologies are available to developers, including the ARKit framework.

For Business

Subscriptions and in-app purchases give you access to more features, content and more. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

Desktop computer trade-in is currently only available online and some stores may have additional requirements.
Core ML works with the Neural Engine hardware in most Apple devices — including future Mac computers with Apple Silicon — to significantly accelerate common machine learning tasks.
Get your app ready to launch across Apple devices with TestFlight.
Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.
Find answers, ask questions and connect with other Apple users.
You get automatic access to a user base that confidently purchases content through the safe, seamless buying experience of the App Store.

Our dedicated software development kits (SDKs) and developer services feature over 250,000 APIs, so you can do just about anything with software or hardware. Tools like HealthKit give engineers secure access to health data, HomeKit allows the remote management of devices around the home, and CloudKit unlocks data storage synced across devices. The Apple TV app for Mac is the new home for all your favourite movies, shows, premium channels and Apple TV+.

Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases. The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programmes are created to assist, inform and inspire our users while also helping our developers drive downloads and re-downloads of their apps and games. Create up to 35 custom product pages to showcase different content and features to different users. You can also drive traffic to each custom app product page with a unique URL.

But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children. Each app is required to ask for your permission so you can choose what data to share.

Designed for discovery.

Watch everything directly in the app or enjoy it offline, and discover the best of what’s on in the Watch Now tab. You can even pick up where you left off on any screen, across all your devices. And for the first time, 4K2 and Dolby Atmos3–supported movies are available on Mac. And find it all in your music library on all your devices.

Build more intelligent experiences with machine learning.
Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews.
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Note that the delivery date provided in checkout may be later if additional document verification is needed as part of your financing application.
Our marketplace is secure, trusted and accessible — connecting you to over 1.5 billion devices in 175 regions.
Our dedicated software development kits (SDKs) and developer services feature over 250,000 APIs, so you can do just about anything with software or hardware.

Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason.

App Store Support

We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch. Our comprehensive search feature offers suggestions and helpful hints, and provides results with in‑line video previews, editorial stories, tips and tricks, and lists. Verified payments, property protection and help with taxes. Use TestFlight to manage your builds and get feedback, screenshots and crash details from your testers.

If you’re a member of the Apple Developer Programme and would like to submit your app to be considered as a feature on the App Store, visit appstore.com/promote.
Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made.
Our worldwide team of editors tailor the App Store to the various devices people use to shop for apps.
The Apple Store app provides a more personal way to shop for the latest Apple products and accessories.

Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, you’ll be seeing even more amazing features in the years to come. App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web.

About Apple

Find out which accessories are compatible with your devices. You can even use Apple Pay to check out from your iPhone when you visit a participating Apple Store. To turn off this feature, go to My Devices in Account Settings. Apple products use industry-leading technology to bring apps to life — so you women using prostate massager on man can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buy it.

Use TestFlight to manage your builds and get feedback, screenshots and crash details from your testers.
Create up to 35 custom product pages to showcase different content and features to different users.
System-level protections prevent an app from accessing data from other apps without your explicit permission.
Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password.
To turn off this feature, go to My Devices in Account Settings.

Get your app ready to launch across Apple devices with TestFlight. ◊◊ Qualified Purchasers receive an Apple Gift Card when they purchase an eligible Mac or iPad at a Qualifying Location. Only one Promotion Product per eligible pulse massager for women sex reviews Mac or eligible iPad per Qualified Purchaser. Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement.

The apps you love.From a place you can trust.

This promotional AppleCare+ Education Pricing is applicable only to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and is not applicable to any recurring payment AppleCare+ policies. Discover events on the Today, Games, and Apps tabs on the App Store. Help users discover and rediscover your app with in‑app events. Find out exactly what your audience thinks of your app product page.

The App Store has a global marketing team whose sole purpose is to drive discovery and engagement.
And you’ll still have access to your favourite iTunes features, including your previous iTunes Store purchases, rentals and imports, and the ability to easily manage your library.
Upgrade today to get your favourite music, movies, TV shows and podcasts.
The Apple TV app for Mac is the new home for all your favourite movies, shows, premium channels and Apple TV+.

Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional <--more--> layer of security. Download the latest macOS for an all‑new entertainment experience. Developers can create advanced machine learning applications with free tools optimised for Apple devices. Use Core ML frameworks and Create ML tools to easily train new data sets directly on your computer.

It’s more than a build.It’s a business.

When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date. We work with you to distribute your apps and run a global business with the App Store. This includes flexible business models, machinery that scales app distribution worldwide and tools to manage apps. Xcode Cloud unifies cloud-based developer tools, so Apple Developers can build apps together, run automated tests in parallel, deliver apps to testers and manage user feedback.

To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.
These technologies are available to developers, including the ARKit framework.
Discover more than 100 exclusive single-player and multiplayer games with no ads or in-app purchases when you join Apple Arcade.
And with industry-leading security, privacy protections and technologies built in, you’re free to focus on your ideas.
In 12 years, the App Store has grown from 500 apps to 1.8 million — all reviewed and held to our high standards for privacy, security and content.

The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favourite music, movies, TV shows and podcasts. You can join Apple Music and stream — or download and play offline — millions of songs, ad‑free. Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags.

We provided over 70B impressions in 2020, including apps promoted through email, advertising and social media.

Whether you and your team are across a desk or across the world, working together is now even easier. Our worldwide team of editors tailor the App Store to the various devices people use to shop for apps. So your app gets in front of the right users, in the right places, at the right times. In 12 years, the App Store has grown from 500 apps to 1.8 million — all reviewed and held to our high standards for privacy, security and content.

This includes flexible business models, machinery that scales app distribution worldwide and tools to manage apps.
Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags.
We strongly support all points of view being represented on the App Store.

Apple Education Pricing is available to current and newly accepted university students and their parents, as well as teachers and staff at all levels. If the App Store is missing on your device, you may have parental controls turned on. Adjust your iTunes & App Store Purchases settings and make sure you choose “Allow” for the Installing Apps setting.

Data Linked to You

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them. The App Store Small Business Programme offers a reduced commission rate to developers who have made under $1 million in proceeds. So small businesses get an extra 15% on all paid apps and in‑app purchases.

We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.
Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards.
Only one Promotion Product per eligible Mac or eligible iPad per Qualified Purchaser.
But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk.
You can even pick up where you left off on any screen, across all your devices.

Test different app icons, videos and screenshots to see what your audience likes best. If you’re a member of the Apple Developer Programme and would like to submit your app to be considered as a feature on the App Store, visit appstore.com/promote. You can always download iTunes 12.8 for previous versions of macOS, as well as the iTunes application for Windows. Barclays Terms and Conditions
Note that the delivery date provided in checkout may be later if additional document verification is needed as part of your financing application. When your application is approved, you will receive an email with the updated delivery date. Get help with apps that you purchased or downloaded in the App Store that aren’t made by Apple.